FAQ Glossary

CAN-SPAM
Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 is an act from the USA which majorly has laws that control the businesses to send misleading emails to recipients.
CASL (Canadian Anti-Spam Law)
It is an act from Canada that requires Canadian and global organizations that send commercial emails within, from or to Canada to receive consent from recipients before sending messages.
CASL (Canadian Anti-Spam Law)
The Canadian equivalent of CAN SPAM law. CASL went into effect in June 2014.
Click-through rate
Click-through rate (CTR) is a metric that measures how many people clicked on an image, hyperlink, or CTA in an email.
Cold Email
When an email is sent to someone you don’t know for some particular reason is a cold email. Read the definitive guide of cold email to have a deeper understanding of the topic.
Conversion Rate
The percentage of people who complete your desired task through email is called the conversion rate.
Dedicated IP/Custom Domain
Dedicated IP address means that your website has its own address, and you can use this IP address or the domain name to access it anywhere from the web.
DKIM
DomainKeys Identified Mail (DKIM) is a way that an organization takes responsibility for an email that is sent. The organization’s emails will be further handled on the basis of their reputation of the previous emails.
Domain Blacklist
There are anti-spam groups that blacklist a domain for sending too many unsolicited/phishing emails. Once a domain has been blacklisted, it has high chances of being treated as a spammer. There tools like mail-tester that will help you check whether your domain is blacklist or not.
Double opt-in
When a reader is reading your blog and he’s interested to opt-in in your newsletter, make sure you ask him to verify his email address by sending a test email. This will ensure your list is clean and all the recipients are really interested in your receiving your emails.