FAQ Glossary

Similar to segmenting an email list. A “targeted list” usually means a list of email subscribers who have very similar interests or behaviors.
Thank You Page
The page new subscribers see after they’ve entered their email address into the opt-in form and clicked the subscribe button.
The Spamhaus Project
The Spamhaus Project is an international organisation, based in both Andorra and Geneva, founded in 1998 by Steve Linford to track email spammers and spam-related activity. The name spamhaus, a pseudo-German expression, was coined by Linford to refer to an Internet service provider, or other firm, which spams or knowingly provides service to spammers.
An email deployment technique. Throttling sends email messages out in batches, instead of all at once. This improves deliverability rates and server load management.
Transactional email
A transactional email is an automated email that’s triggered by a purchase. Transactional emails are significant to the email marketer because they’re actually opened 8 times more than the traditional marketing messages. As opposed to promotional emails. Transactional emails are emails sent to confirm orders, reservations, and anything else. They have higher engagement rates than promotional emails.
Triggered Emails
A form of marketing automation. Triggered emails are pre-scheduled by the marketer. They are sent whenever a specific event happens or a specific period of time has passed. Birthday emails would be an example of triggered emails.
UCE (unsolicited commercial email)
A fancy term for spam.
Unique Clicks
This is how many individual subscribers have clicked on links in your emails. It is more specific than overall click-through rate, which just shows how many times your emails were clicked.
Unique Opens
Some subscribers will open an email more than once. Unique opens shows how many individuals have opened your emails, not just how many times your emails were opened.
Unsubscribe Rate
A percentage that shows how often people are opting out from your email campaigns. Unsubscribe rate is usually (but not always) calculated on a campaign by campaign basis.