- Unsubscribe rate (List Churn)
- The percentage of people from your list that opt out after you send an email is called Unsubscribe rate.
- The next step after mobile devices. Wearables would include Apple’s iWatch, Google glass and other products.
- Welcome Email
- The first email that you send to the people who come on board with you.
- The list of email addresses a recipient considers to be a genuine one and is interested in. The higher the number of people that whitelist you, the higher will be your domain reputation.