FAQ Glossary

Unsubscribe rate (List Churn)
The percentage of people from your list that opt out after you send an email is called Unsubscribe rate.
Wearables
The next step after mobile devices. Wearables would include Apple’s iWatch, Google glass and other products.
Welcome Email
The first email that you send to the people who come on board with you.
WhiteList
The list of email addresses a recipient considers to be a genuine one and is interested in. The higher the number of people that whitelist you, the higher will be your domain reputation.