Cold Email Infrastructure Setup Checklist

Cloud Server for Email
cloudserverforemail.com · infrastructure@cloudserverforemail.com · +372 602 3545
EU-Based Infrastructure
Operating Since 2015
Cold Email Infrastructure Setup Checklist
B2B Cold Outreach — Infrastructure Requirements
Version 2026-04 · Cloud Server for Email
Cold email infrastructure MUST be completely isolated from marketing infrastructure. Shared IPs contaminate warm IP reputation.

Domain Setup

  • Dedicated sending subdomain for cold email (NOT primary business domain)
  • Domain is 30+ days old before first cold send
  • Domain has website or redirect (not a parked domain)
  • SPF configured for cold sending IPs only
  • DKIM: 2048-bit key, unique selector separate from marketing
  • DMARC: p=none minimum with rua reporting
  • PTR/rDNS configured for all cold sending IPs

IP Infrastructure

  • Dedicated IPs: never used for marketing, never shared with warm IPs
  • 1 IP per 200–500 cold emails/day (conservative)
  • IP warming: start 10–20 emails/day, grow slowly over 4–6 weeks
  • Separate PowerMTA virtual MTA pool for cold IPs

Daily Volume Limits by Week

WeekMax/Domain/DayMax/IP/Day
1–220–5010–20
3–450–10025–50
5–8100–20050–100
Production200–500100–250

Compliance Checklist

  • Every email includes: company name, physical address, unsubscribe mechanism
  • Unsubscribe honored within 10 business days (CAN-SPAM)
  • B2B only — EU consumer cold email requires consent
  • Recipient role relevant to your product/service
  • No purchased consumer lists; no scraped lists
  • Canadian recipients: CASL implied consent applies (verify relationship)

List Quality

  • All addresses validated before sending (email verification service)
  • Individual professional emails only (no info@, sales@, noreply@)
  • List freshness: verify lists older than 6 months before use
  • Remove non-responders after 3 touches
Monitor Google Postmaster Tools daily for the cold domain. Spam rate >0.05% requires immediate volume reduction.